Marketinške kompetence

Ključna marketinška znanja in kompetence, ki jih potrebuje marketingaš. Pokrivamo različna področja marketinga in poleg operativnih kompetenc ponujamo tudi širša znanja o vlogi marketinga v podjetju in družbi ter nenehno skrbimo za razvoj naše stroke v Sloveniji.
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Marketinške strategije
Kaj vse pokriva marketing, kako mu zagotoviti strateško mesto v podjetju in kaj vse so njegove odgovornosti?
Celostna izkušnja uporabnika
Kako zagotoviti izvrstno izkušnjo uporabnika na vseh stičnih točkah z našo blagovno znamko?
Produktni management
Kako lahko marketing pomaga razvoju, da ta razvije in na trg dostavi točno tisto, kar želi in pričakuje uporabnik?
Znamčenje
Kompetence na področju gradnje blagovne znamke in njenem razvoju ter rasti.
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